One of the obligatory rituals of Lukashenka is visiting factories or industrial plants and meeting the labour collectives there. Such meetings always follow the same scenario: Lukashenka gives a monologue, employees lined up in rows and listen to him, not moving, sometimes asking afore prepared questions, cameramen record everything from the same angle, so viewers get almost the same shots from different places, that Lukashenka visits. In this way, state television broadcasts the needed image of communication between the government and the people. This is how the illusion of dialogue between the nation and the government is created, as well as the “correct” image of the president: a man who copes with all challenges on his own and everyone is grateful to him for it. The image of the working person and his loyalty is very important for propaganda, because the working class has always been considered the main electorate of Lukashenka.

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